Camunico was founded on a passion for the arts and originated from the INSEAD Directors Platform (IN-BOARD), an initiative developed by alumni of the Business School in Fontainebleau (France). This initiative focuses on the link between behaviour of board members and the sustainable success of organisations.
Impact of culture on sustainable success
The founders of Camunico* are driven to support the development of values-driven cultures. As a reflection of shared values we view a healthy culture as a key determining factor for sustainable success. Inspired by the arts, Camunico developed into an entrepreneurial advisory firm for cultural leadership; the development of values-driven cultures, where organisations are open to look from the outside in, instead of from the inside out. In this field, Camunico has become a trusted advisor to leaders, investors and entrepreneurs around the world.
Today our passion for the arts is aimed to enlarge the understanding of our contemporary culture, issues and trends. The liberal arts, humanities and culture in general offer immeasurable sources of insight and imagination, inspiring personal wisdom, meaning and actions. Our assessment of reality is based on knowledge of values, of the difference between what is valuable and valueless, meaningful and meaningless, ethical and unethical. This knowledge is cultural knowledge and is the language of artists, poets and philosophers.
Over the years we have helped our clients to experience that this kind of thinking, combined with the more traditional strategic and analytical thinking of the business school offers tremendous value; especially in situations where reflection in leadership is of strategic importance.
*We are thankful to the people who made it possible for us to start our firm: Jan Theo Bautz, Folkert Blaisse, Hans Huisinga, Koos van den Heuvel and Janharm Musters. Friso van Oranje has been instrumental in the founding of Camunico, for which we will always be grateful.