Film producer creates unique business in established market
Industry
Film and entertainment
Client focus
Purpose & strategy
Services
Strategy development
Business planning
Tools & methodologies
Scenario planning, ideation and prototyping, team diagnostics
We helped our client to develop a business plan for a unique business in filmmaking whilst establishing a cultural exchange between Europe and China
Our client, a high-end film producer with unique access to the Chinese market, was seeking to exploit their network and capabilities to build a profitable business as well as generate a contribution to the cultural exchange between China and Europe and vice versa.
Through extensive market research and by gaining a deep understanding of the drivers, ambitions and ideals of the founders, we helped our client to identify, evaluate and select various business models. We then commenced a rigorous assessment of market attractiveness and market serviceability that led to the selection of the most promising option for which we developed growth scenarios and a venture development proposal.