We helped a CEO to introduce challenge, focus and fresh thinking in solving a social issue that had been damaging brand reputation for years.
Our client in the energy sector had been dealing unsuccessfully with a social issue that had been around for many years. The CEO had created an internal taskforce to solve the issue but was unsure of their ability and focus on the matter.
As a trusted advisor, we became his eyes and ears in the market and supported him in one-on-one sessions to challenge his approach, keep him focused, bring in fresh, outside thinking. We prepared our sessions with a highly diverse, internal team bringing together best practices, desk research and new approaches resulting from our own brainstorming sessions. These insights helped him to successfully manage his taskforce in steering them toward resolving the issue.